Sunday, July 13, 2008

It Happened in India - Kishore Biyani

Finally a business book from India! And no, it did not come from the Tata’s or Birla’s or Ambani’s. It has come from the reasonably unlikely quarters of Biyanis. Actually it is just one Biyani that is famous yet: Kishore Biyani, the first generation business man who has given retail in India the shape it is in. Sure we don’t know how are Pantaloons and Big Bazars and other ventures of Kishore Biyani going to shape up in the wake of Reliance Retail and foreign players. And neither did Kishore Biyani set up the first mall in the country. But he could still be heralded as the Father of Indian Retail simply because he has, as Malcolm Gladwell would say, “Tipped” the retail industry in India. He has taken malls from the domain of the elitist to the masses. And even though the business of Kishore Biyani is minuscule compared to Walmart or Tatas, he has achieved a tremendous amount, enough to warrant an autobiography of his business life.

And true to his style, this book by Kishore Biyani was meant for the masses. It was released in paperback, and priced at Rs. 99. Which is the least I have paid for a business book ever!

However, a good business man, and a thriving business operation, does not necessarily a good business book make! That is exactly what has happened here. The book oversimplifies the whole business a bit too much for the reader to grasp the complexities of the business environment, that too, in a sector which is otherwise dominated by the unorganized players. The best business books tend to chart the journey of everyone involved, capturing sufficient detail to convey the challenges of the business without over doing it which would bore the reader. It’s a fine line to tread. And this book is on the simpler side of the line. It misses that investigative journalistic touch and the business details. Perhaps if an independent author had written a book instead of Kishore Biyani himself, assisted by a writer, he might have done a better job.

Having said that, the book does give glimpses of the Indian Retail scenario. And even the brief insights are quite a delight to read. The growth of the business itself, and the thoughts of Kishore Biyani at every juncture and inflection point for his company are quite well narrated. The anecdotes and comments by people who have worked with Kishore Biyani… umm… well there are too many of them and most are generic praises that anyone could shower on anyone. But then, some of them highlight specific facets of Kishore Biyani’s business style and acumen, and they cover up for all the other write-ups which are plain flattery.
The book is not really written for the B-school audiences. It is meant to fire up that entrepreneurial spark in the people who are looking for a hero to emulate. And yes, Kishore Biyani is a source of bucketfuls of inspiration for such young guns. This book will be more than vindicated if it manages to produce even a single Kishore Biyani in this country of over 1 billion people.

1 comment:

VSM said...

Hi

I have towrite a Book Review for my NEP Exam so does any one can tell me where the book "It Happened In India" available. I live in Chennai.

Is that available in Crossword.

Pls some one responde me asap.

Thx........